Ezines

Selecting and marketing to ezines relating to the subject area of your site is an excellent way of receiving highly targeted traffic, and is probably my number one way of driving thousands of visitors to my sites. Writing articles and submitting them to article directories can get your articles picked up my ezine editors, but you should also submit your articles directly to these editors, particularly those that have a large number of subscribers.

There are no guarantees that your articles will be included, however, so if you want guaranteed inclusion in specific ezines, maybe those with high readership, you can also pay for advertising. Although more costly, but still very cheap in most cases, it can bring equally good results, particular top-sponsor and solo-ads which I have always found to be the most effective.

You should start off my compiling a list of possible ezines that relate to your niche market. There are plenty of ezine directories and search tools out there to help you with this task. When you have done this, target those popular ones with high readership. See whether they accept free article submissions firstly, and look for any free advertising opportunities if possible. Some ezines will allow you to run a trial ad to test it's results, before you commit yourself to running paid ad campaigns with them. If they don't appear to offer this option, it doesn't hurt to ask the editors if you can have a free trial run.

The very best resource for finding relevant ezines is without doubt the Directory of Ezines. I use this all the time to find high readership, related ezines to submit my articles to, and to find good value advertising opportunities.

If you are writing an ad to be included in an ezine, as with any form of advertising, your ad needs to be compelling, even if it's just a free ad. Create a headline that will set you apart from the other ads on the page. Be sure to include the major benefits and features of your product in your ad. 

You should use some kind of ad tracking software to track the effectiveness of this and any other forms of advertising. See the ad tracking section for more details. This will allow you to try out different headlines and descriptions, in future ezine ads to find the most effective ad. 

To conclude, if you can you should target high readership ezines or newsletters, and write and submit articles directly to the editors for inclusion in their ezines. You can also use free ad options, if available, for another free and highly effective method of promoting your site. However, don't discount paid ads, particularly in the most popular ezines. You'll be surprised at how cheap this form of advertising is, and the effectiveness of these campaigns. Finally, be sure to check out the Directory of Ezines. For a one-off fee you will have immediate access to hundreds of related ezines, and therefore the potential to attract thousands of targeted visitors to your site.

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