Private Label Rights

Private Label Rights (PLR) products are basically products that can be altered or modified in some way by the buyer or acquirer of the product, and can be extremely profitable both to the creator and the buyer of the product.

They differ from resale rights products in that with these products you only have the rights to sell the product in it's original form, whereas with PLR products you can add to or modify the content, and even put your name to it as the author or creator in some cases. Therefore by acquiring these products and customizing them yourself, you can instantly create your own product, without having to spend money on hiring a ghostwriter if you are writing an ebook, or a software developer if you want to sell your own software.

There are two main ways you can profit from private label rights products:

- Create your own PLR products and sell the rights to other marketers.

This can be an extremely easy way to make a lot of cash in a very short space of time if you have a top quality product, and is ideally suited to those people who are good product creators, but not necessarily good marketers. Because you can charge a lot more than the suggested retail price for the private label rights to a product, you can make a lot of money from these products. Many product creators don't want to worry about selling the product themselves, setting up an affiliate program, dealing with customer service etc, so instead simply create a product, sell a specified number of PLR licences at a premium price until they've sold out, and then move on to their next product. A lot of clever marketers also make this process even simpler by hiring a ghostwriter or software developer to create their product for them.

- Buy the rights to PLR products, customize them to suit your needs, and market them yourself.

Again as I've already mentioned, this can be a great way of creating your own product for a minimal price, and instantly inheriting the respect and reaping the financial rewards that comes from being a product author or creator.

It's this second point that I want to focus on for the remainder of this section, because I want to illustrate the numerous different ways you can benefit from buying or acquiring private label rights products.

Before I do that though, I just want to point out that you should always read the licence agreement that comes with the PLR product very closely, and find out exactly what you can and cannot do to a product to ensure you fully comply with the author's terms and conditions. This is very important. Not all products come with the same rights so you should never assume you have certain rights, and should always ask the original author if you are unsure of any rights issues.

Okay with that in mind here's a list of ways you can benefit from private label rights, subject to the author's permission of course:

- Market and sell the product in it's original form.

- Customize the product, add your own content to make it as good as possible, add your  affiliate links to create backend commissions where appropriate, and put your name on it as the original author so you can claim it as your own.

- Change the content, sales page, ebook cover etc, to create a completely new product (which no-one else is selling) so you can set up an affiliate program and generate sales from the marketing efforts of other people.

- Break up the content of the private label product and use it to create a series of articles which you can then submit to article directories and ezines to bring traffic to your website. It's important to note that to get your articles accepted by all the major article directories, you should alter the content so it looks like it's your own unique work.

- Break up the content and use it as content for your website, again changing it into your own words so the search engines will see it as being unique content.

- Modify and improve upon the content, and add value to it by publishing it in a different format. For example, take a PLR ebook and create an audio course, a DVD course, or a home study package, which would command a much higher price than a simple ebook.

- Break up the content and use it to create and constantly update your own blog, which you could monetize by displaying ads or promoting affiliate products. Search engines love sites that add fresh content on a regular basis.

- Create free viral ebooks or reports using the content from the private label rights product, which could include your own affiliate links and of course that crucial link back to your main website which captures the reader's name and email address for future profits.

As you can see, there are just so many ways you can profit from private label rights. So if you are just starting out online then buying private label rights products and modifying them if necessary, can be a highly effective way of creating profitable income streams and list-building opportunities.

If I was just starting out online today, I think my main focus would be on acquiring private label rights products and using them to create my own unique products, both to market online, and to use as free viral ebooks to build my list.