RSS

RSS is a relatively new phenomenen, and stands for Really Simple Syndication. Subscribing to an RSS feed allows you to receive the latest news from websites (who support RSS), as soon as they add fresh content to their site. This saves you the hassle of having to trawl through your favourite sites to check whether they've added anything new to their site.

To view these latest updates, all you need is a free news reader, where you can simply add RSS, and add the URL of the site you want to recieve the fresh content from. Most sites who support this will give full instructions on how to use the service.

You can benefit from this yourself in two ways. Firstly you can add an RSS feed to your site, and receive fresh content from other sites. As I have discussed in other sections, search engines like and reward sites with not only good content, but fresh and regulared updated content. Therefore adding and displaying an RSS feed on your site will automatically add fresh content to your site, from sites that you have opted to recieve feeds from. This will also help to keep people coming back to your site.

For example, let's say you had a site about fishing, and you had found a good fishing writer from an article directory who wrote some excellent articles, which would be of benefit to your visitors. Most article directories now support RSS feeds, so you can simply subscribe to this feed and every time this particular writer adds a new article to the directory, this article, or the link to the article will be delivered to your newsreader and displayed on your site if you so wished.

Another way you can benefit is by allowing other people to subscribe to your feeds. Therefore when you update your site, this fresh content will be delivered to everyone who has opted-in and subscribed to your RSS feed. Also, not only can subscribers receive the latest updates through their selected news reader, but it's also possible to deliver updates directly to a specified email address as well.

To summarise, content is very important, both in terms of achieving good search engines and encouraging repeat visitors to your site, so make sure you're constantly adding new content to your site. Writing original content will always be the best method, but adding RSS feeds from relevant sites related to yours is also recommended.