Resale Rights

If you want to sell a product, but are struggling to come up with products you can sell, then there are some products that you can buy and subsequently sell on to other people. These products have what's commonly referred to as resale rights and allow you to set your own price, within reason, and sell them on to anyone, any way you like. 

The major advantage is you get to keep all the revenue generated from any sales you make. You also do not have the added expense of buying and/or stocking your own products, because as most of these products are in the form of information products or ebooks, they can be easily downloaded from a page on your site or the link can be emailed directly to the customer. Therefore there are no delivery costs that are associated with delivering physical products. Also, you don't necessarily need your own website as you could sell them on Ebay or other auction sites (if the license terms allows it).

There's no shortage of places where you can pick up resale rights products that you can sell on to end users. You only have to go to Ebay to find thousands of ebooks that come with resell rights, and there's also numerous websites offering resale rights products or monthly memberships where you receive new products every month.

For maximum profits, you find to find either new products that have just hit the market, or ones that are of good quality, but have not yet been heavily promoted, so saturation point has not yet been reached.

Most resale rights products come with their own sales and download/thankyou pages, so it's very easy to get started. In these instances you just have to change the payment link to your own, upload the files to your web server, and start driving traffic to this site. However, for greater success you should distinguish yourself from other resellers by making your offer stand out, such as creating an improved sales page, and offering additional bonuses to the basic product. This will give you an edge over your competitors and help you outsell them.

Another way to profit from resale rights products is by creating your own product and selling the resale rights to the product to other resellers. If you limit the number of resale rights licenses available, you can charge a high premium for these rights and generate significant profits in a relatively short space of time.

Whatever you decide to do with resell rights products, it's important that you familiarise yourself with the various rights terms that come with resale rights products, and abide by the license agreement. If in doubt you should always contact the original author of the product. Here's a guide to the various different types of resale rights that come with products:

Basic Resale Rights - You are allowed to resell the product yourself, but the people who buy from you do not have the rights to sell it on themselves.

Master Resale Rights - You are allowed to resell the product, and you can also sell the basic resale rights to your buyers, so that they can resell the product themselves.

Giveaway Rights - As the name suggests, you are allowed to give the product away for free.

Private Label Rights - I discuss this in the 'Private Label Rights' section. You are allowed to change the content in any way you like and even put your name to it as the author in some cases, although every license agreement is different.

Rebranding Rights - Similar to private label rights in that you are allowed to rebrand some of the content, often some of the affiliate links contained within the product.

Royalty Rights - You can resell the product yourself, but you have to pay the original author a specified percentage or commission per sale. Often applies more to physical products than digital products.

Source Code Rights - These are generally applicable only to software, and allow you to alter the source code that comes with the product.

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