Once you have a site created, set-up with
your web host, and therefore live on the internet, you need to
think about getting indexed and listed in the search engines.
Unless you have a large database of prospects you can email, or
have a lot of affiliates promoting your site, then search
engines are going to be the primary way that people will find
your site. This is therefore very important, and should be
done as soon as your site goes live.
There are two main ways you can go about
getting your site included in the search engines. The most
traditional and obvious way is to actually tell
the search engines that your site exists. This can be
done by going to each individual search engine (start with
the big three of Google, Yahoo and MSN), going to a
link that says "submit url" or "add url" and filling out a
There is nothing wrong with this method, but
the only trouble is is that it can take many weeks, and often
several months, to get your site included in each individual
search engine. Now I don't know about you, but I expect my
sites to be indexed and getting good search engine rankings for
my main keywords after a few months, not simply waiting to get
There is a way that you can bypass this
waiting period, and that's to make the search engine
robots find your site, and subsequently index your
site themselves. This can be very effective, and for most
of my sites I've managed to get indexed by Google, Yahoo and
MSN in less than a week.
The key to getting indexed quickly is to get
some incoming links to your site, ideally from largish sites
with a good pagerank (PR) that get indexed regularly.
Therefore when the robots index their site, which they do on a
regular basis for high PR well-established sites with regularly
updated content, the robots will come across and follow the
links to your site. If these robots see enough of these links
on a number of different sites, your site will get indexed
very quickly, and therefore listed in the search
A common method touted by various search
engine experts is to simply buy a text link from a site
with a pagerank of 6 or above. There are sites such as
textlinkbrokers.com who offer this service. The links are
usually sold on a monthly basis, but you only need to buy a
one-month link, just until your site's listed.
Being the cheapskate that I am, I
prefer the free alternatives to get my sites listed
quickly. These have been discussed in detail in other sections,
but include the following:
- Posting in popular forums on subjects
related to my site, with a link to my site (keyword rich of
course) in my signature.
- Creating a free blog on blogger.com
relating to my site, and posting daily with a link to my
site at the end of each post, and pinging it
with pingomatic.com after each post is added.
- Submitting my site to directories with
good PR. If you can afford it, get paid submissions to get your
site listed quickly.
- Writing articles and submitting them to
article directories. Article Marketer can distribute them
to around 30,000+ publishers for you.
- List your site on free advertising boards,
such as Inetgiant, and other popular free advertising
sites. The best one of all, in my opinion, is Craigslist
because of it's very high PR ranking on almost every page and
- Exchange links with other sites,
preferably sites in the same niche as you. Link Metro and
Link Market are both excellent sites for finding link
If you use some, if not all of these
methods, then the search engines will soon spider your
site after following these links from other sites. Therefore
you will quickly get indexed and will start appearing in the
search engines. To check whether you are indexed , simply enter
the URL of your site into the search box. As soon as
you are actually in the search engines you can start targeting
high rankings. See Search
Engine Optimization for more details.